Shop the look

Make all your content shoppable.

Campaign photos, influencer content and editorial images become a point of sale. Shoppers tap a product in the image and buy it, or find something similar from your catalogue. Curated when you want control, dynamic when you want scale.

How shoppers meet it
One tap
What it needs
Your feed and the script tag
Status
Live on Magasin and Kop & Kande
A campaign image on a laptop with Shop the look listing the products in it

From image to basket.

01

Curated looks

Curate looks with a Chrome extension, straight on your own site. No CMS work.

02

Automatic out-of-stock swaps

When a product in a look sells out, Koral swaps in the closest match that is in stock.

03

Dynamic looks

Every content image made shoppable automatically, with no tagging.

04

Shop similar look →

On model images in the product gallery, the whole look found piece by piece.

See it in action.

The Shop the look editor next to the shopper view of the same image
01

The curation editor

Pick or swap products straight on your live site with the Chrome extension. Sold-out items get the next best match.

A room with a tiger rug, oak side table, opal lamp and blue mug, each cut out around it, beside a phone with the shoppable room
02

In a room

Interior images work the same way: every piece in the room becomes a product.

Three phones: an editorial image, the pieces marked in it, then the shoppable look
03

On editorial content

From an editorial story to the pieces in it, each one shoppable.

Implementation: this is all it takes.

No model to train, no tagging, no CMS work. The product feed is the only input; the rest is one script tag.

Script · Shop the look
<!-- one tag, via GTM or the template -->
<script src="https://script.koral.nu/dist/index.js?searchId=YOUR_SEARCH_ID&shopTheLook=true"></script>

Widgets are included and take your colours, radius and language. Or render your own components on the same data.

Day 1

Feed connected

CSV, JSON or your platform feed. Koral indexes every image, in any language and any category.

Day 2–3

Tag added

Add the tag through GTM or your template. The widgets come with it, in your colours and language.

Week 1

Live and measured

Pilot on one category, A/B-split, with events in your analytics. Then roll out market by market.

Good to know.

Whole catalogue
Koral reads the product images, so it works for new products and long-tail items from the day they enter the feed.
Performance
Sub-second search responses. The tag loads asynchronously after the page, so it doesn’t hold up page load.
Design
Widgets take your colours, radius and language, or your team renders its own components on the same data.
Markets & languages
Runs on images and the feed, so every market and language in the catalogue works with no per-language setup.
Analytics
Views, clicks, add-to-carts and conversions as events in GA or your own stack. Every pilot has an agreed KPI.
Control
A rules engine for what shows where: categories, price bands, stock, margins and brand exclusions.

Security and data.

Nothing is kept
Koral keeps nothing from shoppers. Photos and data are used for the request and not stored.
Processed in the EU
The script is served from a global CDN; requests are processed in the EU.
Uptime
99.9% uptime SLA.
Data processing agreement
A data processing agreement (DPA) comes with every contract.
Your product data
Product data stays yours; nothing is trained on it.

Questions about data processing? Write to hello@koral.nu. Privacy policy →

FAQ

Frequently asked questions.

See Koral on your own catalogue.

Start with a free demo page on your own catalogue, then a one-month pilot at 50% off list prices. All we need is a product feed. Tell us a little about your store. We answer fast.

Prefer email? hello@koral.nu